Services: Search Engine Optimisation (SEO)
Ranking highly in the search engines 'naturally' is the ultimate goal, as it provides the best source of traffic. We work closely with the major search engines to assure your website is in the best condition to be found and listed appropriately.
SEO Best Practices
- RESEARCH - Search Term Analysis (STA)
Compiling a list of 'keywords' that best describe your website's offering is the first thing to do. There are useful tools namely Google Sandbox, Yahoo! Overture Suggestion Tool and Wordtracker to help achieve this. Then it is important to filter the list, leaving the keywords you wish to target (not only the high-volume keywords!). - Meta Content
Meta Title, Description & Keywords
In that order, writing keyword rich meta-content is effective in boosting rankings.
<title>Widgets Ltd - Manufacturers of red, yellow and green widgets for widgeting in all conditions</title>
<meta name="description" content="Widget manufacturers of red, yellow and green widgets for widgeting in all conditions">
<meta name="keywords" content="widgets, widgeting, red widgets, yellow widgets, green widgets, widget manufacturer, widgets uk">
- Page Content
Page Heading, Sub-heading & Introduction
In that order, writing keyword rich page content is extremely effective in boosting rankings.
<body>
<h1>Widgets</h1>
<h2>Widget manufacturers of red, yellow and green widgets for widgeting in all conditions.</h2>
<p>Welcome to Widgets Ltd. We manufacture widgets of all shapes and sizes, including <a href="red_widgets.html">red widgets</a>, <a href="yellow_widgets.html">yellow widgets</a> and <a href="green_widgets.html">green widgets</a>. For more information on our widgets and how to <a href="buy_widgets.html">buy widgets</a>, please see below.</p>
</body>
- Landing Pages
Building a page specifically around one keyword is a useful technique because it servers two purposes. Firstly, when a visitor arrives at your site, they want to see a solution to their problem with a 'call to action' to pursue. And secondly, a keyword rich, well-optimised (see below) snapshot page of your offering, will gain a good ranking itself.
- Cross Linking
Using text-links to reference other relevant pages within your website is another useful optimisation technique. Whilst it will make your visitors feel confident they can find what they need, it will also boost cohesion, giving the search engines more relevant pages to find.
- Site Map & robots.txt
Search engines as well as humans need to navigate to find information. Text-based navigation is the failsafe method to allow this and in the form of a sitemat, you can lead the search engine to every pages of your site in an instant.
Your robots.txt file: http://www.example.com/robots.txt
The following allows all robots to visit all files because the wildcard "*" specifies all robots.
User-agent: *
Disallow:
This one keeps all robots out.
User-agent: *
Disallow: /
The next one bars all robots from the cgi-bin and images directories:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
This one bans googlebot from all files on the server:
User-agent: googlebot
Disallow: /
This one bans keeps googlebot from getting at the private.html file:
User-agent: googlebot
Disallow: private.html
For more complex examples, try retrieving some of the robots.txt files from large websites.
Interested in natural search? Check out our pricing.
See also >> Search Engine Submit | Link Building
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